hi, society

JENNIE x Vaseline: Why It Actually Makes Perfect Sense

May 29, 2026

The $3.99 petroleum jelly discourse, explained. ...

Alanna Chen

K-Beauty Khia Asylum: Where K-Beauty Goes When It Flops

May 21, 2026

Everyone who's on the internet knows the Khia Asylum, but what would that even look like in K-beauty? ...

Jenna De Vega

Medicube x FOREVER CHERRY: Wonyoung’s First Official Product Drop

May 15, 2026

The Wonyoungism strikes again… is this viral hairbrush actually worth the hype? ...

Alanna Chen

Millennials vs. Gen Z: One Goal, Two Visions

May 15, 2026

Sometimes marketing is doing too much… (Millennials or Gen Z? 👀) Whether you’re research-led or boom shakalaka, one thing’s for sure; we all want glass-skin...

Alanna Chen

25% OFF EVERYTHING 💅 Ohora #SALE

May 13, 2026

Match your nails to your mood! Whether you’re feeling soft, bold, or minimalistic - there’s a look for every vibe 💅 Start with inspo, stock...

HIKOCO New Zealand

Blackpink Met Gala 2026: Fashion Ranking Breakdown

May 8, 2026

Fashion is art, and the Met Gala 2026 delivered exactly that - especially when Blackpink stepped onto the carpet as soloists for the very first...

Jenna De Vega

I'm Just A Girl Who Loves...

May 1, 2026

“You’re so hard to please.” 😐 Are you sure? All I want is a poreless complexion, unbothered barrier, zero texture and a glass skin glow…...

Alanna Chen

The Sopha Dopha Effect: A Blueprint Itinerary to Modern Seoul

May 1, 2026

I fear I’ve been influenced. And honestly… I’m not resisting it. Not sure if you’re as parasocial as me, but I was living for her...

Alanna Chen

Blythe Inspired: The K-Beauty Edit ⋆ 𐙚 ̊

May 1, 2026

It’s time to add some whimsy, diva 🪽 Get dolled up and twin with your favourite girl: from skin prep to makeup, lenses and nails!...

Alanna Chen

Life After Dream Academy: Who Will Win Song of the Summer?

April 23, 2026

Since the Netflix show Dream Academy, HYBE & Geffen have helped launch a wave of breakout stars - so who’s next to take over the...

Jenna De Vega

Wellington, We’re Still Thinking About You

April 22, 2026

Two weeks well-spent; our Wellington Grand Opening and moments that stayed with us. ...

Alanna Chen

Coachella's Evolution: The Experiential Marketing Arms Race

April 17, 2026

If I ever went to Coachella, I wouldn’t be front row; I’d be 10mins from the venue at K-Beauty Lounge, stopping by Medicube’s Glowtel, and...

Alanna Chen

The K-Beauty Pass: Coachella Receipts 🎡🧾

April 17, 2026

LEAKED! Straight from the glamroom: products your fav artists (allegedly) secured ahead of Weekend 2… Here’s what we’d prescribe to recover, reset and own the...

Alanna Chen

Buy 2, Get 1 FREE 💅 Ohora #SALE

April 15, 2026

Your next nail moment is calling 📞 From your everyday faves to full-glam finishes, consider your nail rotation sorted for the month. Choose your three...

HIKOCO New Zealand

Alix Earle’s REALE ACTIVES: The Hype & The K-Beauty Parallel

April 10, 2026

Alix Earle is officially stepping into the skincare world with her brand Reale Actives. From marketing stunts to skincare active-driven formula’s, it’s creating buzz for...

Jenna De Vega