hi, society

The Pop-Girl Rebrand: Love It or Lame?

February 5, 2026

Because reinvention is everything - but not every rebrand is created equal. ...

Alanna Chen

Quick Wins Before the New Year #micro-routines

December 11, 2025

If you’ve been dreaming of a fresh start, there’s still time… these tiny tweaks can make a world of difference! Here are micro-routines to steal...

Zoey Lim

2026 Fragrance Trend Predictions

December 5, 2025

If 2025 was the year everyone rediscovered vanilla and pretended they invented “clean girl” perfumes, then 2026 is the year fragrance finally goes full personality!...

Zoey Lim

The 4 Tiers of Makeup

November 26, 2025

Not every day calls for full glam, and not every vibe works with ‘barely there’, because makeup isn’t a one-size-fits-all! Here’s a breakdown of the...

Zoey Lim

The Ultimate Gift Guide of 2025

November 21, 2025

It’s that time of the year! Stuck on what to gift? Here’s the perfect gift for anyone on your list… (just keep this read on...

Michelle Li

The #Gamer Girl Edit

November 14, 2025

We’ve scoured the internet for the hottest bars, collabs and game drops to collect the latest list on what you can’t miss. Find your persona,...

Michelle Li

Modern Love: Boyfriends, Embarrassment & Rules of Relationships

November 6, 2025

Last week Vogue asked me and all women who pursue heterosexual relationships: “Is Having a Boyfriend Embarrassing Now?” ...

Alanna Chen

Behind & Beyond: Women Who Have Changed The Marketing Experience

October 31, 2025

I’ve said it once and I'll say it again - we want more than just a product. Experiential marketing is in, and your postbox flier...

Alanna Chen

Is THIS Marketing?! The Good, The Bad & The Viral

September 18, 2025

Stan wars, PR crisis core and HR getting spicy... Here's what happens when brands risk it all for a spot on your FYP (SPOILER: Lots...

Alanna Chen

Unbox With Us: PR Packages We're Obsessed With

August 13, 2025

Anyone else notice PR packages have been EATING lately? Record players, couture, chilly bins, products big enough to double as a gym weight… ...

Alanna Chen

What’s in My Bag? Essentials for a Girl-on-the-Go

August 8, 2025

‘But what if it-’ ‘Just in case I-’ Trust me whatever it is, I’ve probably already thought about it. ...

Alanna Chen

The Cool Girl Guide: How to Instagram

July 22, 2025

Ever feel like you’ll never achieve “put-together-but-not-trying-too-hard”? You’re not the only one. Often social media feels like Barbie's world: perfect, pristine, and… unobtainable. ...

Alanna Chen