You likely haven’t heard of Lelbo Brown, but you might have seen it pop up on your feed. The iconic bear is the brand’s representative, making an appearance on bags, shirts, and of course, the K-trendy keyrings.

Well, the cutest makeup brand Lilybyred recently collabed with Lelbo Brown for their 7th anniversary. A youthful pink collection, showing off the brand’s ‘Lily’ side, with a Lelbo Brown bear keychain to match your look 🧸

Rom&nd’s sister brand, NUSE is all about ‘everyday colourcare’! To introduce their Care Liptuals in new cool undertones, they collabed with Junju Ito, the famed manga artist of Tomie.

How fitting, because Tomie is the star of this horror manga series. She’s the main character, identified by her mysterious coolness. Nuse’s new Care Liptuals colours seem to made for Tomie - mute, dark and vampy 💋

Dr. G infamous R.E.D Blemish Cream is a holy grail for my sensitive skin. Their 5X Cica Complex instantly calms and relieves any redness of mine 🫶 What gets me even more excited is they constantly release limited edition collabs with the cream.

In celebration of Inside Out 2 coming out after almost a decade since the first one, Dr. G collabed with Inside Out to give you a colour-changing cup! Plus, they held a pop-up so we can live out the ‘inner workings of the mind’.

Unplugged Boy is a popular ‘90s webtoon by Kye Young Chon. She even collaborated with k-pop boy group, TWS; even her illustrations were featured on their debut album. Though this coming-of-age webtoon came out in the ‘90s, it’s still relatable to a lot of us.

Those that grew up reading Unplugged Boy webtoon, will reminisce with CLIO’s newest #HipChic launch - it’s Y2K reinterpreted by CLIO. Here it’s all about smokey grunge which has been the latest trending K-makeup look.