K-Fashion: K-Brands to Level Up Your Fashion Game (Celeb Approved!)

by Vivienne Tam

Bored of the same old wardrobe routine? Let's spice it up with a closer look at three Korean-based brands that cater to different style trends, endorsed by a lineup of celebrities. These brands have something for everyone, whether you're craving something cute, rebellious, or alternative. Break free from your fashion rut and explore the diverse styles that Korean fashion has to offer!



Offering simple pieces with a unique twist, Korean-based brand RONRON has grown in popularity for their wardrobe basics which often feature dainty, yet eye-catching graphics. One example is RONRON’s signature double stranded ribbon design, printed on different essential pieces.

This design is appreciated by several it-girls of K-Pop, a cute, elevated basic in their personal wardrobes. AESPA’s Ningning wore their Crop Long Sleeve to a fansign, where the pink ribbon graphic added a sweet touch to her clean and sophisticated outfit. Blackpink’s Jennie opted for this design on a white Crop T-Shirt. Styled with a pink Chanel purse, RONRON’s iconic ribbon design spiced up her cute and casual look. Other celebrities that have been spotted wearing this design are the girls of STAYC, Chuu as well as many others!



Switching up the look, Korean-based BADBLOOD specialises in edgy and dark styles, radiating an air of rebellion. Their designs often feature a mixture of materials, and have grunge and punk influences.

LE SSERAFIM’s Eunchae recently wore BADBLOOD’s leather and denim DUNCAN Bolero for a stage look. Her stylist paired this with chunky boots which completed the carefree, punk feel of her outfit, perfectly showcasing the brand’s dark aesthetics. LOONA’s Heejin was also styled in BADBLOOD’s clothing, wearing their cutout mesh pants as stockings. Unlike plain black stockings, the cutout details gave her outfit an extra edgy touch. Through their distinctly rebellious styles, BADBLOOD has been appreciated by many celebrities promoting dark and cool concepts, such as Ash Island, ITZY and ONF.



With a more off-beat, alternative flair, KYö offers pieces with interesting silhouettes and patterns that subvert traditional styles. Colourful and loud, their styles are perfect for bright statement looks.

Chuu wore their Redrock Beach two-piece set for a Rolling Stone editorial, showcasing KYö’s quirky style. The set’s eccentric graphics was enough to give her a unique look which didn’t need any further accessorisation. Singer Meenoi was also spotted in the KYö 20SS Print Archive graphic dress, styled with plain white boots and beret, making the distinctive design stand out. Some more celebrities who have been spotted in KYö are Sandara Park, and members of Red Velvet.

If you’re ready to revamp your style, why not start here? Whether you're into the sweet vibes of RONRON, the punk edge of BADBLOOD, or the offbeat allure of KYö, there's something for every style. It’s time to level up your fashion game, K-Celeb-approved!

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