MCoBeauty has sparked serious talk for products like Flawless Glow, which many say are near-copies of Charlotte Tilbury’s Hollywood Flawless Filter. 

While no legal lawsuit exists, the brand fuels the debate over dupe culture: is affordable alternatives clever or just lazy imitation? For many, it’s proof that accessibility is clashing with originality in beauty.

Another of MCoBeauty’s victims being Sol De Janeiro’s cult-classic body mists, copying their fragrance notes of sweet Vanilla, Coconut and recreating their matching body wash and body lotion sets. 

Their formula’s resemblance and similarity in packaging is blatantly obvious. In short, the MCoBeauty vs. Sol de Janeiro conversation is another example of dupe culture in action, where affordability and accessibility collide with originality and brand identity.

MCoBeauty’s latest move is dropping their own version of the milky toner, which is a strikingly similar concept to Rhode’s original Glazing Milk. The craziest part? They launched it on the exact same day Rhode hit Mecca in Australia and New Zealand. 

On one hand, it’s a clever strategy to ride the wave of milky toner virality. On the other, some say it’s a bit shady, stealing the spotlight from Rhode’s debut.