hi, society

What Your Skincare Says About You 🔎

June 11, 2026

Which member of the friend group are you? If you’re a fan of any of these moisturisers we’re taking a guess… The mum friend! Or...

Alanna Chen

Your Ex Sucks? We’ve Got You, Girl x

May 30, 2026

We’re WAYY better 😘 Whether it’s a little healing or some extra TLC, we’ll give you everything your toxic ex situationship couldn’t: consistency, reliability 𝘢𝘯𝘥...

Alanna Chen

Millennials vs. Gen Z: One Goal, Two Visions

May 15, 2026

Sometimes marketing is doing too much… (Millennials or Gen Z? 👀) Whether you’re research-led or boom shakalaka, one thing’s for sure; we all want glass-skin...

Alanna Chen

Blythe Inspired: The K-Beauty Edit ⋆ 𐙚 ̊

May 1, 2026

It’s time to add some whimsy, diva 🪽 Get dolled up and twin with your favourite girl: from skin prep to makeup, lenses and nails!...

Alanna Chen

The K-Beauty Pass: Coachella Receipts 🎡🧾

April 17, 2026

LEAKED! Straight from the glamroom: products your fav artists (allegedly) secured ahead of Weekend 2… Here’s what we’d prescribe to recover, reset and own the...

Alanna Chen

Take What You Need: Moisturiser Edition 💧

March 5, 2026

Autumn’s calling, leaves are falling… 🍂 And your skincare routine is ready for its seasonal switch-up! Dry skin, redness or dreaded breakouts, here’s what you...

Alanna Chen

De-Influencing Your Wishlist... SIKE.

March 5, 2026

Our real thoughts on products 👀 Don’t bother trying these if you don’t want silky hair, airbrushed skin, and allegations you’re aging in reverse. K-Beauty...

Alanna Chen

Skin-strology 🔮 Your Skin Chart Forecast 💫

February 19, 2026

What’s your star sign element? Fire, water, air or earth - it’s important to align your energy and protect your glow! Big things are coming…...

Alanna Chen

#KOCOCHELLA is Coming… Are You READY?

February 13, 2026

Festivals are IN, but are you 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 prepared? Ravers, dancers and summer brats, we’ve got the essentials to get you through the sweaty season. See...

Alanna Chen

#TBT: Summer Hits of 2016 (K-Beauty Edition) 🎤☀️

January 30, 2026

What were you playing on loop? 📀 From unforgettable chart toppers like BLACKPINK’s debut to Zara Larsson’s ‘Lush Life’ you’re in for a treat: your...

Alanna Chen

Their Personality ➡️ Their Gift Guide

December 13, 2025

You know their personality best… but how about their K-Beauty favourites? Skip the guessing game and nail gift-giving this year! ...

HIKOCO New Zealand

Pinterest Inspo: Your 202 Skin Goals 📌🥂

December 12, 2025

You know their personality best… but how about their K-Beauty favourites? Skip the guessing game and nail gift-giving this year! ...

Alanna Chen

Things We'd NEVER Say

November 22, 2025

Some skincare secrets are too good to keep hush hush… but others? Not so much! We’ve rounded up the boldest, most unapologetic things you’ll NEVER...

HIKOCO New Zealand

Would You Rather: K-Beauty Edition 🏝️🧴

November 7, 2025

You’re stranded on an island and can only pick one… Barrier protection or soothing care? Instant brightening or hydration that lasts? Choose your for lifer...

Alanna Chen