hi, society

Build Your Spring Routine! 🌱

September 19, 2026

Time for a routine refresh! Spring calls for lighter layers, fresher textures and a little more glow. Mix, match, switch and swap for skin that...

Alanna Chen

September K-Beauty Trend Report 🔎

September 3, 2026

What is PDRN? Should I try Volufiline? What’s the best overnight wrapping mask for my skin? You searched, we answered - here’s what we reckon...

Alanna Chen

Letters to Past, Present & Future Self 💌

August 20, 2026

A few things I wish I told myself sooner… And a reminder for whatever kind of skin day you’re having! Swipe for the little love...

Alanna Chen

What Your FIFA Crush Says About You 🏆⚽️

July 25, 2026

Sad about the World Cup coming to an end? Don’t fret - we’ve still got one final lineup for you! A friend of a friend...

Alanna Chen

Wishing You Health & Balanced Glow 🌟

July 18, 2026

Welcome the new season with renewed skincare rituals and little moments of self-care. Mānawatia a Matariki, Beauties 🌟 ...

Alanna Chen

Build Your Bedtime Stack 📚🌙

June 11, 2026

The perfect bedtime ritual? Layered self-care that lets you slow down, switch off, and wind down for the night - without needing to leave your...

Alanna Chen

What Your Skincare Says About You 🔎

June 11, 2026

Which member of the friend group are you? If you’re a fan of any of these moisturisers we’re taking a guess… The mum friend! Or...

Alanna Chen

Your Ex Sucks? We’ve Got You, Girl x

May 30, 2026

We’re WAYY better 😘 Whether it’s a little healing or some extra TLC, we’ll give you everything your toxic ex situationship couldn’t: consistency, reliability 𝘢𝘯𝘥...

Alanna Chen

Millennials vs. Gen Z: One Goal, Two Visions

May 15, 2026

Sometimes marketing is doing too much… (Millennials or Gen Z? 👀) Whether you’re research-led or boom shakalaka, one thing’s for sure; we all want glass-skin...

Alanna Chen

I'm Just A Girl Who Loves...

May 1, 2026

“You’re so hard to please.” 😐 Are you sure? All I want is a poreless complexion, unbothered barrier, zero texture and a glass skin glow…...

Alanna Chen

Blythe Inspired: The K-Beauty Edit ⋆ 𐙚 ̊

May 1, 2026

It’s time to add some whimsy, diva 🪽 Get dolled up and twin with your favourite girl: from skin prep to makeup, lenses and nails!...

Alanna Chen

The K-Beauty Pass: Coachella Receipts 🎡🧾

April 17, 2026

LEAKED! Straight from the glamroom: products your fav artists (allegedly) secured ahead of Weekend 2… Here’s what we’d prescribe to recover, reset and own the...

Alanna Chen

Take What You Need: Moisturiser Edition 💧

March 5, 2026

Autumn’s calling, leaves are falling… 🍂 And your skincare routine is ready for its seasonal switch-up! Dry skin, redness or dreaded breakouts, here’s what you...

Alanna Chen

De-Influencing Your Wishlist... SIKE.

March 5, 2026

Our real thoughts on products 👀 Don’t bother trying these if you don’t want silky hair, airbrushed skin, and allegations you’re aging in reverse. K-Beauty...

Alanna Chen

Skin-strology 🔮 Your Skin Chart Forecast 💫

February 19, 2026

What’s your star sign element? Fire, water, air or earth - it’s important to align your energy and protect your glow! Big things are coming…...

Alanna Chen

#KOCOCHELLA is Coming… Are You READY?

February 13, 2026

Festivals are IN, but are you 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 prepared? Ravers, dancers and summer brats, we’ve got the essentials to get you through the sweaty season. See...

Alanna Chen