Just Landed: July's NEW K-Beauty
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2 min
Consider this your K-beauty insider report for July! I've rounded up the newest, buzziest launches worth knowing… and about to take over your feed (or has it already?) 👀
Here's what's currently on my radar:
Dr. Althea
Retinol Flat Iron Eye Roller
Dark circles? Fine lines? Puffy mornings? Your under-eye routine just found its MVP.
We've heard of Retinol, Bakuchiol... but it's rare to find ONE product that has both. Not to mention this eye cream also has 5% Cica Retisome. It sure is a powerhouse formula to visibly smooth fine lines, brighten tired-looking under-eyes, and improve firmness!
But the real game-changer is the built-in cooling Gua Sha metal applicator, designed to 'iron' away morning puffiness, boost circulation, and glide effortlessly without tugging. It's your shortcut to brighter, smoother, well-rested eyes (NO SLEEP REQUIRED!!)
Dr. Althea
PDRN REJU 5000
Calling all PDRN lovers... Dr. Althea has entered the chat.
PDRN might sound like just another trending anti-aging ingredient, but to me, it's a true skin saviour - think of it as a reset button for your skin!
When I saw that Dr. Althea was creating their own PDRN formula, you can guarantee this cream was on my list to try! It's powered by 5,000ppm PDRN to support skin regeneration and plumpness, alongside 50,000ppm Centella Asiatica and Panthenol to calm redness and irritation, making it’s the perfect balance of renewal and soothing care.
MOEV
Annurcatin™ Hair Perfume
If you've fallen in love with MOEV's Annurcatin™ range, it's time to meet their viral Hair Perfume everyone's been waiting for.
Infused with the brand's signature Annurcatin™ technology, this unique gel-oil hair perfume refreshes strands while leaving behind a long-lasting fragrance.
I hate heavy products in my hair, but always cherish a luxurious scent wherever I go. This is the perfect (but lightweight) finishing touch to my styling routine!
Dr. Jart+
One of K-beauty's most iconic brands is finally back! If you're wondering where to start, consider this your insider guide to the cult favourites everyone will be reaching for first.
Ceramidin Line
Your skin barrier's best friend. Packed with nourishing ceramides, the Ceramidin range helps replenish moisture, strengthen the skin barrier, and keep dryness at bay —especially in times like these. My cosy comfort during the colder months!
Cicapair Soothing Colour Correcting Treatment
The viral 'green cream' that earned icon status. Its colour-correcting technology helps visibly neutralise redness while soothing sensitive skin and evening out the complexion.
On days where I've slept in a few minutes too long, this is my ultimate shortcut to that effortless no-makeup makeup look.
VT Cosmetics
Reedle Shot Lip Plumpers
VT is taking over our FYPs once again, this time with brand-new shades of their iconic Reedle Shot Lip Plumpers.
Expect that signature tingling sensation as the formula helps lips appear fuller, smoother, and irresistibly juicy. Wear them alone for a glossy pout or layer over your favourite lip liner or lipstick for an instant volume boost.
Til next time, Beauties x
